Beautiful renditions of NASA’s planned faster-than-light starship called Enterprise. (As soon as they figure out how to build one.) Great PR move that can rally geeks and scientists … And perhaps get funding.
In his new book Hidden Persuasion, Andrews, with social psychologists Matthijs van Leeuwen and Rick Baaren, explores 33 of the sneakiest tactics advertisers deploy while hawking their products. These hidden persuasions, as Andrews calls them, are a driving force behind advertising world’s efficiency, and they’re way more common than you might think.